We have been looking into the world of marketing and PR to get some much needed inspiration. There is a new trend emerging for outdoor digital marketing which offers brands the chance to create responsive, live and interactive marketing campaigns. Bus stops have been one of the key places this has been seen so far.
Nestle tried this out for the launch of their new Aero caramel and brands such as Yell and 02 have also given it ago.
Take a look for yourselves... http://www.jcdecaux.co.uk/innovate/campaigngallery/campaign/?id=371
B&H
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