Marketing and PR

We have been looking into the world of marketing and PR to get some much needed inspiration. There is a new trend emerging for outdoor digital marketing which offers brands the chance to create responsive, live and interactive marketing campaigns. Bus stops have been one of the key places this has been seen so far.
Nestle tried this out for the launch of their new Aero caramel and brands such as Yell and 02 have also given it ago.
Take a look for yourselves... http://www.jcdecaux.co.uk/innovate/campaigngallery/campaign/?id=371

B&H

Activia Inspired

Our new Get up and Go idea was inspired by the Activia TLC plan. Activia TLC is a fun fitness, diet and lifestyle plan combined with a daily helping of Activia. It aims to help users get back in shape and feel better in just 14 days. The plan is simple to use and would easily fit into your everyday lifestyle. Why not take a look http://www.danoneactivia.co.uk/tlc


So what do you think...anyone tried the TLC plan? 


H&B 

Contacting Leisure Centres

We're currently in the process of contacting leisure centres to try to find consumers we can interview - it's proving a little tougher than we thought! Back to the drawing board....
If any competitive/fitness/leisure or learner swimmers are willing to be interviewed please contact us!

H & B

Our Critical Path

Week One - Things to do

• Create an accurate critical path
• Get in contact with leisure centres to set up interviewing potential consumers
• Put together questions to ask each consumer group within the interviews
• Look at examples of successful websites by other brands to inspire the design of the new Speedo website
• Hannah will create a case study of the Activia TLC Plans
• Bryony will create a case study of the Adidas MiCoach Programme (both of which should help us to create our Get Up & Go Plans)
• Find facts and figures about swimmers - most popular swimming areas in the UK etc.
• Look at events held by other brands for inspiration and tips as to how we will create and run our Get Up & Go events
• Try to find information on other brands marketing budgets so that we can set ourselves a realistic and accurate budget to work to

To be completed by our next tutorial on 16/03/2011

Introduction to Get Up and Go With Speedo

The brief:
To create a communication strategy that will allow Speedo to further engage with their health and fitness consumers, which will hopefully encourage further participation.

H & B